6 Ways to Upscale Your Labels
Are you thinking of ways that your product can really pack a punch on the shelves alongside intense competition? At inkREADible, we can’t help getting excited about label embellishments and have the knowledge and experience to print labels with impact. Read our blog to learn how we produce eye-catching customised labels to help your product leap off the shelves and into the hearts of consumers.
Why do I need embellished labels?
Artistic label enhancements add a touch of luxury and uniqueness to your packaging but also serve as a visual cue for quality. Our aim is to elevate the appeal of your product and drive sales, and embellished labels are a perfect way to do just that. Consider some of these label embellishments that can turn your label into a masterpiece!
1. Foil Stamping
Adding a touch of opulence to your labels with foil stamping is highly effective. This technique involves applying metallic or coloured foil to specific design elements, for example, on a logo, a product name, or perhaps intricate patterns. Labels embellished with foil stamping immediately catch the eye of the consumer, communicating elegance and sophistication.
2. Embossing and Debossing
Embossing raises specific design elements, creating a three-dimensional effect, while debossing depresses them. The interplay of light and shadow on the labels adds depth and texture, capturing attention and inviting touch. For an impressive tactile experience, consider incorporating embossed or debossed label elements into your label design.
3. Spot Varnish
This label embellishment technique involves applying a clear, glossy varnish to select areas of the label, creating a contrast between matte and glossy textures. If subtlety is your game, spot-varnished labels are an ideal choice.
4. Holographic Effects
Labels with holographic effect change as they catch light from various angles, creating a mesmerising display that demands attention. Holographic labels exude innovation and evoke a sense of wonder, transporting your labels into the future!
5. Laminated Label Embellishments
We offer a range of laminate films for printed labels which will make the label more durable and also provide interesting textures. These range from high gloss through to a linen-like texture and even a coarse, scruff-proof coating. These tactile differences add another layer of design and communication to packaging and branding to make for a unique custom label. Read more about the different types of laminated labels by clicking here.
6. Metallic Inks
Spark interest by incorporating metallic inks into your label design. These inks infuse your labels with a luminous quality, making them shimmer and shine as they catch the light. From bold and eye-catching to subtle and elegant, metallic inks offer a wide spectrum of possibilities.
Embellished Labels for Trade
In a world where consumers are drawn to aesthetics as much as quality, the power of label embellishments cannot be underestimated. Use them in the following ways.
Ignite curiosity
Tell a story
Convey brand values
Establish an emotional connection
Create a lasting impression
Drive sales to new heights
Which is the best label embellishment?
Need advice on the best label embellishments for your product?
Speak to the professionals by calling us on 01803 326 818 or email sales@inkREADible.com and we would be happy to share ideas with you.
