Health & Nutritional Product Labelling
In the health and nutrition industry, brand recognition is key to success and printed labels are a crucial marketing tool.
Labelling plays an important role in creating trust between the consumer and the brand. In this blog, we look at the importance of printed labels and their ability to create leverage in the health and nutrition sector.
The primary role of health and nutrition labels
Customers want to feel that they are getting the best products for their needs, and they want to know exactly what they are putting into their bodies. The primary use for health and nutrition labels is to Inform consumers about product ingredients or other important information such as gluten-free or vegan.
The secondary role of labels for health & nutrition products
More than just a list of ingredients, labels for health and nutrition products are a key marketing tool, helping customers to select products, and build trust between the customer and the brand. We can sell an idea of what "healthy" looks like for example, by showing images of fruits and vegetables or a healthy physique.
Printing techniques for health and nutrition labels
In the health and nutrition industry, eye-catching labels can make it easier for customers to choose a product from a crowded shelf. With so many products on offer, it's important to make a product stand out. Customised labels offer the opportunity to communicate key themes about your brand in an attractive way. We offer a variety of printing techniques in order to do this effectively. Spot UV and hot foiling for example, are widely used techniques for creating health and nutrition labels that are a cut above the competition.
Never underestimate the power of health and nutrition labelling
People will be more likely to buy products with attractive labels on them and as such labels are an essential marketing tool for the health and nutrition industry. With inkREADible you can print well-designed labels to do the following:
Customise labels to build brand recognition through a clear identity.
Produce eye-catching health and nutrition printed labels to make it easier for customers to choose a product from a crowded shelf.
Create trust between the customer and the brand.
Get in touch
Get in touch with us today and ask for a free sample of printed labels.
