Since 1980 we have printed stickers and labels for a number of industries including food and drink, trades people and public services. Marketing is an important part of our daily business and when looking to attract potential new customers to our website we also need to look at the key words they use when they find us.

This has brought about an interesting question for us, do our customers search for the word 'labels' or 'stickers'?

Why use stickers or labels?

Promoting your products and services with eye catching, informative labelling is paramount to any business. You may need your produce to stand out on a crowded shelf or want to encourage repeat business with advertising your business and contact details on equipment you maintain. Whatever you do, advertising what you do is essential and the use of labels and stickers to help promote your business are a simple and effective method.

The definition of label and sticker

According to the Collins English dictionary the definition of a label is:

A label is a piece of paper or plastic that is attached to an object in order to give information about it.

The definition of a sticker is:

A sticker is a small piece of paper or plastic, with writing or a picture on one side, which you can stick onto a surface.

What is the difference?

All we can deduce from the definitions is that the word label is used when the detail required on it is more informative, for example the all important nutritional information on a food label.

A sticker is perhaps perceived as more fun, for example a car sticker promoting a local club or charity event.

What do we print?

This is where the answer is far more simple! In short we print both. Whatever you need, whether it be a fun sticker or an essential electrical label, a tamper proof food jar label or a weatherproof industrial label, we can print and supply them all. If you don't have a design already, we can help with that too through our team of designers who can help procude a sticker or label best suited to your industry and personal preferences.

Is That a Sticker? No, It's a Label!